Translation
On how intention becomes movement.
January is not a fair boundary in a project-based business.
The turn of the year is not a catalyst for change. January is a continuation.
December invites reflection. We look back. We take inventory. We name what we want to be different. Reflection creates orientation.
But orientation alone does not move a business.
Orientation tells you where you stand.
Translation determines movement.
Translation is the moment a desire is forced to contend with time, ownership, and sequence—when it stops describing the future and starts existing as work.
Without translation, ambition remains aspirational and untethered. The future becomes something you gesture toward rather than something you build.
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